Head of Lifecycle Marketing

Perks of Joining Legacybox:

• Healthcare coverage (medical, dental, and vision)
• Health Savings Account (HSA) eligibility
• Short-term disability coverage available after the waiting period
• Free 24/7 access to TextCare medical support
• Retirement plan with employer match
• Competitive paid time off (PTO) policy
• Apple hardware and the tools needed to do your best work
• Opportunity to shape the customer experience and retention strategy of a nationally recognized brand
• Collaborative, fast-moving, and growth-oriented team culture

Legacybox is looking for a Head of Lifecycle Marketing to lead the channels and systems that shape the customer journey after the first discovery of the brand. This role owns the strategy, execution, and performance of lifecycle channels, including email, SMS, direct mail, post-purchase experiences, on-site messaging, and retention-focused customer communication.

This is a senior management role with direct revenue responsibility focused on improving customer conversion, repeat purchase behavior, and long-term customer value through thoughtful, relationship-driven lifecycle marketing.

Location: Remote-friendly
Department: Marketing
Reports To: Head of Revenue
Employment Type: Full-time

Responsibilities of the Head of Lifecycle Marketing:

• Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
• Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
• Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
• Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
• Partner with creative and marketing teams to develop cohesive messaging and campaign execution
• Establish and scale direct mail as an integrated lifecycle marketing channel
• Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
• Analyze customer behavior and lifecycle performance to identify growth opportunities
• Develop lifecycle testing strategies and optimize retention-focused campaigns
• Build and scale the lifecycle marketing team as business needs evolve
• Report on lifecycle performance, customer engagement, and revenue contribution regularly

What a Typical Day Looks Like:

• Reviewing lifecycle campaign performance and retention metrics
• Optimizing email, SMS, and post-purchase customer flows
• Collaborating with creative teams on messaging, briefs, and campaign execution
• Building segmentation strategies and automation workflows in Klaviyo or related platforms
• Planning seasonal campaigns, lifecycle touchpoints, and retention initiatives
• Reviewing deliverability, list health, and attribution performance
• Analyzing customer behavior trends and repeat purchase opportunities
• Managing campaign calendars and coordinating cross-functional marketing initiatives

You’ll Likely Do Well in This Role If You’ve Previously:

• Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus
• Owned email, SMS, and customer retention systems in-house
• Built lifecycle programs focused on long-term customer relationships rather than short-term urgency
• Managed lifecycle platforms such as Klaviyo and related marketing automation systems
• Developed customer segmentation, automation, and deliverability strategies
• Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation

You’ll Enjoy This Role If You Like:

• Building long-term customer relationships through thoughtful communication
• Combining analytics, storytelling, and customer psychology
• Improving customer retention and lifetime value
• Developing systems and automation that scale customer engagement
• Creating cohesive customer experiences across multiple channels
• Balancing strategic leadership with hands-on execution

Who You Are:

• A strong strategic thinker with deep customer empathy
• Organized, analytical, and highly detail-oriented
• Strong communicator with excellent writing and campaign planning skills
• Comfortable balancing creative direction with operational execution
• Confident in interpreting customer data and translating insights into action
• Collaborative leader with a player-coach mindset

Technical Experience Preferred:

• Strong hands-on experience with Klaviyo or similar lifecycle marketing platforms
• Experience managing email, SMS, direct mail, and retention-focused campaigns at scale
• Familiarity with deliverability, segmentation, automation, attribution, and list hygiene best practices
• Experience building lifecycle systems in emotionally driven DTC categories
• Experience managing customer retention metrics and revenue accountability
• Direct mail campaign experience preferred

What Success Looks Like:

• Increased conversion from lead to first purchase
• Stronger repeat purchase and customer retention performance
• Cohesive lifecycle messaging across all owned channels
• Improved customer engagement and long-term brand trust
• Healthy deliverability, segmentation, and automation systems
• Lifecycle marketing functioning as a meaningful revenue driver for the business

Who is Legacybox:

Legacybox has helped over 1 million families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and revalue what has been overlooked. We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and safe for future generations.